This post about the Spoonfuls of Stories initiative from Cheerios Cereal was made possible by the free information and package of goodies provided to me by General Mills. I was not required to share about this, but I felt it was a good thing to highlight from one of my favorite companies. No compensation was received. The opinions expressed are my own.
Spoonfuls of Stories
As you should already know, one of my favorite brands is General Mills. They make high quality products that I love to eat. Plus, they also have some great programs that help others. One of those great programs is called Spoonfuls of Stories. You may recall the picture I shared, similar to the one pictured above, on Instagram and Twitter. It’s the wonderful package I received from the people at Hello Cereal Lovers to introduce me to the initiative. Seeing as how I have a Master of Education and I work as a substitute teacher, I was indeed highly interested in the project.
Spoonfuls of Stories is celebrating their 11th Anniversary. I’m not sure how I’m just now learning about it, but I’m happy to discover it nonetheless. Since launching in 2002, Cheerios has given away over 70 million books to consumers inside specially marked cereal packages. Wow! I think that is a fantastic idea. As an adult, I always read the cereal box whenever I eat a bowl of it. So, I think it’s a great idea to include a children’s book in the box. Parents could read the box and have children read the book. Plus, having been in a Title 1 school, I know how big of a hurdle it can be for some parents to purchase a book (price is the #1 barrier to book ownership). Most people can get a box of cereal. Including a book with the cereal can allow more children to have more books. This is something I can get behind.
Spoonfuls of Stories books are not just any old books, either. The books I was sent in the package are the same ones included in the cereal. I can personally say that the books are of high-quality. They have interesting storylines that feed a child’s imagination with colorful illustrations. I will forever treasure my new copies of “All the Water in the World” by George Ella Lyon and Katherine Tillotson, “Say What?” by Angela DiTerlizzi and “Dream Away” by Julia Durango and Katie Belle Trupiano that I received in this package. Each of those books are actually signed by the author! Woah! I feel special now. They will be a perfect addition to my future classroom library and thanks to Cheerios, children can have their own, small (albeit signature-free) copy of these books when a box of cereal is purchased! Another thing I was really impressed by was the fact that all of the Spoonfuls of Stories picture books have the story in both English and Spanish. In today’s bi-lingual world, that is a great asset to getting more literature in children’s hands.
I really can’t say enough good things about the Spoonfuls of Stories program from General Mills and Cheerios. Besides the fact they giveaway books in their boxes of cereal, they have given more than $4.1 million to help First Book to provide kids in need with books. So, thanks to General Mills for increasing childhood literacy and for the amazing package.
Disclosure: I received the package pictured above for free. No compensation was received.