I have just returned from a quick trip to Pigeon Forge where I was lucky enough to experience the Dollywood I Will Always Love You Music Festival for the first time! So, I thought I would post a little guide to the seasonal event!

Dollywood I Will Always Love You
This is the park’s newest seasonal event, having begun in 2023! 2025 was my first time experiencing it though. The event was initially created to celebrate the 50th anniversary of Dolly Parton’s song “I Will Always Love You”. However, the event was very popular and thus the event has continued. Now, it celebrates Dolly Parton’s life and music.
Special Shows
The park has some regularly occurring musical acts that appear year round. However, they tend to update their shows seasonally to reflect the current festival. During this festival, the shows center on Dolly’s music and life. I highly recommend the show “From the Heart – The Life and Music of Dolly Parton”. It’s a great look at Dolly’s life and features good music.
Pink Art
To celebrate this festival, there’s sparkly pink artwork to enjoy. During the Summer Festival, the front of the park features a Kite Sky. For this festival, there’s a sparkly pink sequin sky! There’s also a sparkly pink “LOVE” sign to take pictures of. There’s also some pink photo frames around the park to pose in for a picture.
Specialty Food
Just like all of the seasonal events, there’s lots of special food items to enjoy. There’s even a dining pass that you can purchase for $42.99 ($39.99 for passholders) that allows you to sample 5 dishes from the festival. Since I was by myself for this trip, I didn’t purchase one, but it can be a good deal if you purchase at least two entrees with the pass (which cost about $14 each).
I tried the cherry-lime spritzer from the festival and it was refreshing on a warm spring day. The strawberry rhubarb cobbler at Granny Ogle’s was nice. It was more strawberry than rhubarb, but it was still tasty.
Tips
- Check the weather forecast – I actually shifted my trip back a day due to weather. It might be sunny and pleasant during this festival or it might be cold and rainy. It’s also possible you might see some snow flurries. You just never know in the Smoky Mountains.
- Be prepared for crowds – This festival takes place during the busy spring break season. So, be ready to wait in lines. I found the morning to be less crowded, but the booths don’t open until 11 AM.
- Arrive early for the shows – The shows tend to fill up. Arrive early if a certain show is important to you.
- Visit the Dolly Parton Experience – This is the perfect festival to visit the newly opened Dolly Parton Experience to learn more about Dolly’s life and appreciate her story. You may want to consider taking the guided Dolly Parton Experience tour. I took it and will be posting a separate review at a later date.
Should you visit during the Dollywood I Will Always Love You Festival?
I truly love the various festivals and seasons at this theme park. As such, I don’t think there’s a bad time to visit the park. This event is probably ideal for fans of Dolly and/or her music. It’s also great for fans of the color pink.